Moxie

New England's most iconic soft drink ever!

A truly acquired taste that defines the term "tonic."  Learn all about this beverage's storied history and the Maine-born physician who created it in 1885 as Moxie Nerve Food in the era of elixirs and patent medicines.  

Moxie. Dennis Sasseville and Merrill Lewis. Arcadia Publishing. 2019.  

Available through Amazon, your local bookstore or directly from the Moxie Wing of the Matthews Museum of Union, Maine. Get T-shirts and other Moxie swag from Matthews as well!

Unless you're from New England, you may not know the expression "He's got a lot of moxie!" came from a bittersweet patent medicine turned soda. True!